December 30, 2013 Creators for Luxury Brands
HUGO BOSS or rather HUGO FERDINAND BOSS was born in 1885 in Germany.
HUGO FERDINAND BOSS created his eponymous company in 1923 in Metzingen, a small town near Stuttgart.
The Germany was in economic crisis following the defeat of the first world war.
The HUGO BOSS company, which was only a small workshop, created with windbreakers and shirts of man. Then it diversified into work clothes, sportswear and raincoats.
Hugo Boss gives birth to the brand that bears his name in 1923 in Metzingen, Germany, and centre his designs on men’s fashion. He works for the Government services: police, army, firefighters, before bluntly at the service of the nazis making SS and Hitler Youth uniforms. Then manufactures the uniforms of the deportees. After the second world war, described as ‘opportunistic of the Third Reich’, the couturier was fined 80,000 marks and deprived of his civil rights for life. He died a few years later, in 1948. The first scent of the brand was released in 1984, followed in 1993 by the line Hugo, accompanied by the slogan: “your perfume, your rules of the game”. Is that in 1998, Boss released a women (Woman) and sportswear line. Today, Boss represents a mode urban and trendy, targeting the 25-45 years. In its midst, three different lines are met: Hugo, Boss and Baldessarini. The couture line belongs to the Italian group Marzotto Spa and the perfume part is the property of lessivier Procter and Gamble.En 1996 is created a prestigious contemporary art sponsored by the brand price. Among creators rewarded lately, Douglas Gordon and Pierre Huyghe.A Paris, Ensign joined other brands prestigious (Vuitton, Cartier etc.) by opening his shop in autumn 2004 on the Champs Elysees.