December 29, 2013 Creators for Luxury Brands
History of CALVIN KLEIN
Born Richer Klein in the Bronx in New York on 19 November 1942, Calvin Klein is an emblematic figure of minimalist fashion. Calvin Klein began drawing and sewing from his early age. After having attended the Fashion Institute of Technology in New York, he worked for five years with different stores and became the protégé of Baron de Gunzburg, who introduced him in the middle of fashion.
Calvin Klein has been the recipient of many industry awards, including the title of the best designer of America 1993, Klein is part of numerous committees, including the famous Council of fashion designers of America. He draws initially especially of fashion for women and has won many awards, including one of the most influential in 1996 by Time magazine.
It was in 1968 that he established his own company. The success was immediate and its brand knows a meteoric growth: combining simplicity and modernity, luxury and elegance, the brand is carving a place in fashion and became quickly known. Later, Calvin Klein is especially known by scrolling models in underwear, real buzz for its time. Will come then the time where it will be his calvin klein jeans that are all the rage. Therefore, the list of creations constantly lie since the House starts gradually to produce clothing, bag, perfumes and watches.
In the 1970s and 1980s have also witnessed the launches of several Klein perfumes, including ‘Obsession’, ‘eternity’ and ‘the escape’.
Each season since then, the brand has delivered a new line including the essential, essentially color mode, as well as underwear in front of mode, connected to stores (deposits).
In 1993, Calvin Klein broke with tradition again, when he introduced his unisex fragrance, ‘cK One ‘.
After the huge success of the Calvin Klein lingerie, it is the turn of brand jeans that will be a huge success. Advertising campaigns put forward impeccably sober products who eventually compete with the legendary Levi’s jeans.
By 1996, after clothing, underwear, jeans and fragrances, Calvin Klein tackles glasses and various accessories such as calvin klein bag. The success does not wait, and it will be more than two million copies that will transpire in a single year. In 1997, he then enriches its range of products and created a line of sunglasses called ‘CK Sun.
At the end of the 1990s the company opened Calvin Klein Collection stores in Paris, Seoul and Taipei and range-high Calvin Klein CK ultra stores in Hong Kong, Milan and Kuwait City. Today, there is only a Calvin Klein Collection operated store directly by CK and it is located in New York, which serves as the flagship of the company store at 654 Madison Avenue. The partners are also stores Calvin Klein Collection in Shanghai, Beijing, Seoul, Dubai and the Qatar.
In 2002, after an era of absolute reign over the fashion world, Calvin Klein is a descent over several months, financial complications that have pushed the brand be sold to the Philips Van Heusen company but with Klein remaining as the creative society leader.
Simple, elegant Klein designs are worn by many celebrities such as Gwyneth Paltrow, Sandra Bullock or Julia Roberts.
Most recently stars such as Kate Moss, Mark Wahlberg or even Scarlett Johansson attended to promote his image through advertising campaigns very listed for their provocative style.